Beauty brands have been waiting for this sunscreen moment

When the U.S. Food and Drug Administration approved bemotrizinol (BEMT) as a sunscreen filter on June 9, the entire Ultra Violette office in Melbourne, Australia, erupted screaming. Stateside, the La Roche-Posay group chat exploded with messages and memes, including that Friends GIF of Rachel and Phoebe jumping for joy.  To the average shopper, this may not seem like a big deal, but for skincare companies, it’s the culmination of a yearslong hope for access to an ingredient that could reshape...